Project

Monthly SEO-driven blogs

Services

Copywriting

Overview

I’ve written on subjects as varied as why female film directors are less likely to be nominated for an Oscar; the history of Japanese music and the whimsical joy of IKEA’s The Wonderful Everyday ads.

The brief

Create long-form SEO-driven articles, showcasing the breadth of the music that global music licensing company Audio Network produces for film, TV, ads and social media/content projects.

Content ties into the wider themes of music, with stats and research to position Audio Network as an expert voice within the industry.

Deep dives

The History of Japanese Music - originally written to capitalise on the interest in Japanese music around the Tokyo Olympics, this has been the site's No 1 article almost continually since it was created, and remains the top Google result for the search term.

Extraordinary female music activists celebrating Women's History Month.

Why is music so powerful in TV ads? From Levi's iconic 'Launderette' to Heinz ketchup, chart hits to sonic branding, music is key to nailing that sale and building brand loyalty.

Wednesday - a breakdown of the hit Netflix show and its soundtrack.

Barbie - the inside story of the soundtrack and its creation.

50 Years of Hip Hop History - the genre's origins and ongoing influence.

A History of Women in Music - looking at gender inequality in the music industry, and revolutionary female artists.