Publishing
Selected publishing projects
Whitefox Publishing
Body copy and taglines for a creative publishing agency, across a wide variety of commercial genre fiction and non-fiction titles for Amazon publishing imprints, working to strict briefs and tight deadlines.
Quarto Group Catalogues
Copywriting, project management and proof-reading
Quarto are an illustrated publisher who produce fully illustrated catalogues twice a year – Autumn/Winter and Spring/Summer.
The project involved creating the flatplan, writing all the copy, liaising with the designer, the in-house stakeholders and the printer, chasing visuals and ensuring all corrections had been made before final sign offs for both the Adults' and Children's catalogues.
This is Going to Hurt
As Head of Marketing at Pan Macmillan, I created the paperback campaign for Adam Kay's This is Going to Hurt, which went on to spend over 150 weeks in the Sunday Times Top 10.
The campaign covered everything from press ads to Amazon, outdoor to animated videos.
Rules for Perfect Murders
Copylines for Peter Swanson's high-concept thriller, in which an FBI agent believes a killer is re-enacting each of the 'perfect murders' - including Agatha Christie's The ABC Murders, Patricia Highsmith's Strangers on a Train and Donna Tartt's The Secret History - described by a bookshop owner on his blog.
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“In my 25 years working in marketing Alex Young is easily the most creative copywriter I have worked with. She is brilliantly flexible, and answers the brief with logically thought out options, to help guide you through her thinking. Her results always feel inspired and somehow inevitable, like the best copy does, pulling the audience in and never feeling formulaic or behind the curve. Alex makes the process fun and inspiring, helping to give shape to the rest of the campaign through excellent strategic thinking behind the decisions and options. ”
John Grindrod, Senior Consumer Marketing Manager at Faber and Faber
Blogs
I've written a number of blogs for the Penguin website - including everything you need to know about Jilly Cooper.
Got a publishing job you need copy for?
Get in touch - for anything from catalogues to press releases, ad copy to newsletters or readers' guides, there's no job too small!
Drop me an email at: alex.young810@hotmail.co.uk to discuss your brief and deadlines.